Louise Duffy ©RapidTVNews | 25-07-2011

Indian broadcaster UTV Entertainment Television is launching a Bollywood entertainment channel, UTV Stars in August.

Aimed at the youth audience, UTV Stars will compete with the Times Group’s Zoom channel.

UTV Stars will be headed by Nikhil Gandhi who was business head for UTV's youth channel UTV Bindass. Before joining UTV, Gandhi's earlier appointments included MTV Networks India and Zoom.

The Walt Disney Co. holds a 32% overall stake in the UTV group and a 15% share in its television business.