Pascale Paoli-Lebailly ©RapidTVNews | 26-07-2011
Marking a completely new look for the station’s channels, British boutique creative agency devilfish has launched a re-brand project for French TV group Canal+.
The branding encompasses Canal+‘s seven Cine+ movie channels: new release Premier, male-oriented Frisson, family-oriented Famiz, female-oriented Emotion, arthouse Club, 80’s Star and Classic.
The work, which has just gone live, comprises idents, stings and packaging and is designed to appeal to both adults and children, aiming to boost profile and viewing figures. It follows devilfish’s re-brand of Canal+’s five flagship channels in 2009.
Devilfish won the commission against eight competing agencies internationally, including Gédéon and View (France, Kemistry (UK) and Velvet (Germany).
“devilfish has become a very special partner to us, Canal+ Creative Director Olivier Schaak comments. It has an exceptional understanding of the values and DNA of the Canal+ brands and always manages to amaze us with their creativity.”