Iñaki Ferreras ©RapidTVNews | 26-07-2011

Leading Argentinean TV producer ON TV Contenidos is to launch a new DTT channel, 360 TV.

The channel will broadcast 24 hours offering a traditional content based on news, culture and entertainment.

The broadcaster's executives assure that 360 TV will be a "new way of making free television with quality and interaction with the viewers who will be considered as citizens not as consumers". It will give a showcase to Argentinean media professionals to boost their professional image.