Murdoch-backed broadcaster eyes new Persian channel

by Andy Sennitt.

Broadcast Middle East, the News Corp-backed broadcaster, said plans to launch a second Persian satellite channel would be unaffected by the widening scandal surrounding its parent firm. I cant see how will affect us in any way. Weve had nothing but support from News Corp and I dont expect that to change in the future, said Zaid Mohseni, CEO of the Dubai-based company. We dont do news or current affairs; we are just a general entertainment channel.

Broadcast Middle East, which is 50 percent owned by Rupert Murdoch, said the channel would tap into rising demand for Farsi-language television shows and would specifically target female viewers. The company plans to hire 35 employees to staff the launch, bringing its total staff count to 85, and is eyeing a third channel by the year-end.