Murdoch-backed broadcaster eyes new Persian channel
by Andy Sennitt.
Broadcast Middle East, the News Corp-backed broadcaster, said plans to launch a second Persian satellite channel would be unaffected by the widening scandal surrounding its parent firm. “I can’t see how will affect us in any way. We’ve had nothing but support from News Corp and I don’t expect that to change in the future,” said Zaid Mohseni, CEO of the Dubai-based company. “We don’t do news or current affairs; we are just a general entertainment channel.”
Broadcast Middle East, which is 50 percent owned by Rupert Murdoch, said the channel would tap into rising demand for Farsi-language television shows and would specifically target female viewers. The company plans to hire 35 employees to staff the launch, bringing its total staff count to 85, and is eyeing a third channel by the year-end.