Michelle Clancy ©RapidTVNews | 28-07-2011
Netflix has signed a content licensing deal with CBS to stream content from the network as well as premium subsidiary Showtime to customers in Canada and Latin America, both expanding its content proposition while giving CBS a broader, non-domestic reach.
Several popular TV shows are covered under the two-year, non-exclusive deal, including "Numb3rs," "Twin Peaks," “Star Trek” and episodes of past seasons of Showtime hits “Nurse Jackie” and "Dexter." CBS mainly allows online access to older programmes and is known to be one of the most restrictive media companies when it comes to current-episode online viewing.
It’s all an expansion of an earlier deal covering Netflix users in the US.
Earlier this month, Netflix said it would be launching movie and TV show streaming services in 43 countries in the CALA region—this represents a first deal for content for the expansion into a region where programming from the United States is very popular.
"We are pleased to be partners with Netflix as they roll out their superb service to new markets," said Armando Nunez, president of CBS Studios International. "This new arrangement -- which does not compete with U.S. ratings or Showtime's domestic subscriber base -- underscores the popularity of CBS content around the world, and illustrates yet another meaningful way for us to realize incremental value from our vast library of content."
The arrangement follows another move by CBS to capitalise on its older programming by way of online video. As previously reported, Amazon recently signed a non-exclusive licensing agreement that will allow its customers to stream CBS television shows. A full 2,000 episodes from the CBS library will grow the total number of videos in its Prime instant video service which competes directly with Netflix.