Iñaki Ferreras ©RapidTVNews | 27-07-2011

Spain's main cable operator Ono has experienced a drop in its subscriber base following a long period of growth.

The operator saw 7,000 fewer clients in the first half of this year. However, the company ended this period with an EBITDA of €366 million, up 4% on the same period last year, due to efficient business management, according to the company. The EBITDA's margin grew from 47.5% to 49.9% in the first half of this year.

Total income was stable in spite of the difficulties in the market due to the falling levels of demand. Ono’s income was €368 million, the same as in the second half of last year, with the company earning €733 million in the first half of 2011.

The company's business in the private sector now accounts for 79% of the company's total income and shows a growth of 1.3% against Q1 this year, at €292 million compared to €288 million at the end of March 2011. This is due to the operator's strategy of increasing the number of services and increasing internet speeds to between 30 and 50 real Mbps, thus compensating for the lower consumption of PPV and VOD services.

With regard to pay-TV, Ono closed Q2 2011 with a total of 952,000 clients, representing a downturn of 0.7% compared to end of March this year. 52.3% of the operator's residential client base with fibre optics in their homes now has this service.

Ono also continues to grow its interactive service, developed with American technology developer TiVo. Before the end of 2011 the operator's clients will be the only ones to enjoy a convergence platform of broadband and television with the most advanced market functionalities.