Louise Duffy ©RapidTVNews | 27-07-2011

Fox Broadcasting Company, Syco Television and FremantleMedia North America have announced Sony Electronics as the official consumer electronics sponsor of The X Factor USA, Simon Cowell’s hit reality TV programme.

The show will debut that with a two-night series premiere event on 21 and 22 September on Fox.

The latest Sony consumer electronics products will be featured in episodes throughout the season, and a key in-show integration will highlight the Sony products used on the set. The in-show Sony integration, product placements and advertisements will be extended with an integrated multi-platform, off-air marketing partnership that will include online digital and social media elements.