Michelle Clancy ©RapidTVNews | 28-07-2011

Fox Television is taking steps to protect its pay-TV operator partners from online video cannibalisation with the decision to move next-day Fox TV streaming content behind an eight-day pay wall.
The idea is to have fans chomping at the bit to catch up on new episodes sign in for access online to new episodes via their existing TV providers or Hulu Plus, or wait eight days for free access. So far DISH Network is the only provider signed on for the scheme, though Fox expects other operators to come to the table.

"We are continually looking at opportunities to provide our pay-television distributors with content and products that enhance the value of pay television to subscribers," said Michael Hopkins, president of affiliate sales and marketing at Fox Networks. "Our new authentication service will continue to provide next-day access to Fox broadcast shows for our viewers who subscribe to participating pay-television providers."

Fox is following in the footsteps of CNN, which just announced a similar deal; the CNN Live service requires a subscription to AT&T U-verse, Comcast, Cox, DISH, Suddenlink or Verizon.

"Early access to Fox.com is a terrific addition to our expansive TV Everywhere platform, which gives DISH Network customers the ability to watch whatever they want anytime, anywhere," said Dave Shull, senior vice president of programming for DISH Network.