Joseph O'Halloran ©RapidTVNews | 28-07-2011

Even though it labours in the shadow of the cash machine that is the English Premier League, particularly when it comes to TV rights, the English Football League has netted well with a record five year overseas broadcasting deal with global agency Pitch International.

Currently, TV broadcasts of the npower Football League—the ruling body of England football’s second, third and fourth tiers—and Carling Cup are received in 96 different countries across Africa, the Americas, Asia, Europe and the Middle East.

The new agreement, beginning from the 2012/13 season, will see the Football League return to a single broadcast partner with Pitch International, currently The League’s partner in the Middle East, distributing rights for npower Football League and Carling Cup matches across the globe.

Commented Kieron Kilbride, The Football League’s Director of Business Development: “The Football League is looking forward to extending its successful partnership with Pitch International onto a global level. Their expertise in the sports rights market and enthusiasm for our competitions impressed throughout a highly competitive sales process.”

AddedPaul McGrath at Pitch International: “We are delighted to continue our long running and successful association with The Football League with the announcement of this new five year agreement. The Football League and Carling Cup are exciting competitions which make compelling viewing for broadcasters across the globe and we are looking forward to reaching new audiences in the years to come.”