Editor ©RapidTVNews | 28-07-2011

Aiming to take advantage of strong regional demand for 3D services, Sony is set to deliver Scandinavia's first 3D outside broadcast unit.

Sony Professional’s 3D-ready OB truck will see use at TV2-owned production company, OB-Team. The contract with OB-Team has a budget of NOK 29 million and the as well as work with TV 2, the unit will be deployed on productions for other television companies, including NRK.

OB-Team will start an intensive training period as soon as the vehicle is ready and intends to start working on its first 3D productions as early as this autumn using the unit which is equipped with ten 3D cameras to produce 3D TV for a rapidly developing market. It also includes 20,000 metres of cable and work space for an entire TV crew.

“3D opens up new opportunities, with productions that can be broadcast live or shown as a recording in arts centres and cinemas across the country. We saw that the development of HD suddenly exploded and we believe that 3D will develop at an even faster rate. For example, direct distribution to cinemas was unthinkable two years ago, but now it's possible Sony has unique expertise in 3D productions...The combination of knowledge, training and technology made it easy to choose ​​Sony as our partner,” said Bjørnar Nordahl, Director of OB-Team.