Michelle Clancy ©RapidTVNews | 28-07-2011

AOL has announced a connected device strategy that it says is an “experience for connected televisions that is entertaining enough for your living room, yet simple enough for your remote control.”

Rob Delacruz, general manager of AOL HD, said in a blog that over the past two months the company has built AOL HD, which offers a broad array of video and audio content within a single app that is available on Boxee, Roku, Yahoo Connected TV and Divx.

“AOL HD features the latest news and content from AOL, but only in HD because what else would you want to watch on that brand new flat panel TV of yours?” he said.

AOL HD will offer three “channels” at launch -- Entertainment, Technology and Home -- which will feature HD video content from various brands like the Huffington Post, Engadget and Moviefone. The company said more channels and content partnerships are in the works.

“After you've had your fill of watching the latest celebrity gossip from Huffington Post Entertainment or cooking tips from Curtis Stone and Gail Simmons, then sit back and discover new music with our CD Listening Party, a unique experience that allows you to listen to a weekly selection of newly released albums,” he added.