Louise Duffy ©RapidTVNews | 29-07-2011

Discovery Networks Asia-Pacific (DNAP) is to start distributing 3D programmes in Japan for the first time through J:COM On Demand, a VOD service operated by Jupiter Telecom, and LISMO Video Store operated by KDDI.

From 1 August, viewers with 3D televisions will be able to watch DNAP's GHOST LAB and Animal Planet's THE HAUNTED in 3D on J:COM On Demand.

Discovery Networks International (DNI) has also signed its first ever 3D deal with two of its biggest UK distribution partners, BSkyB and Virgin Media, to provide their customers with access to a range of 3D content.

James Gibbons, senior vice-president and general manager, Discovery Networks Asia-Pacific – Japan, said: “We were a pioneer in HD as the first international broadcaster in Japan to launch a 24/7 channel and now we are moving to the next phase of television viewing with 3D. I am excited that we have begun moving into this innovative field. Discovery will continue to take advantage of new growth opportunities in emerging media platforms like this to bring our audience the latest and best in entertainment."