Ińaki Ferreras ©RapidTVNews | 29-07-2011
Spanish Grupo Planeta's Antena 3 is looking into buying DTT channels, according to Silvio González, the company's CEO.
The development comes several days after Rapid TV News reported that Antena 3 was contemplating renting space on one of the country's DTT channels - possibly Unidad Editorial's Veo 7 – to air its own programming. However, González has now stated that the company wants to merge with Mediapro's national in-the-clear channel LaSexta.
Antena 3 has several options available to it. The possible agreement with Unidad Editorial is based on the fact that Grupo Planeta's audiovisual division wants to acquire Unidad Editorial's four DTT channels, currently occupied by Unidad Editorial's Veo 7, COPE's 13TV, Sony's AXN and Unidad Editorial's Marca TV. “The final decision between the different options will depend on the price, the conditions of the buyout operations and also on whether those conditions match our policy,” González recently explained.
All of this comes in the midst of the latest economic results for Antena 3, which are worse than expected, the company receiving 11.5% fewer net exploitation results in this first half of 2011 than in the same period last year, along with a net income drop of 0.9%. Its advertising income also suffered from the current crisis, falling 3.3%.