Joseph O'Halloran ©RapidTVNews | 30-07-2011

Currently soaring satellite firm Sky has made, fittingly, its third significant announcement in the space of 24 hours, forging new content partnerships for its 3D proposition with Disney, MTV and Discovery among others.

Lack of compelling content along with price, has been a huge deterrent to 3D uptake to date and in attempt to redress this and push its ever growing user base towards higher value content, Sky has formed new ventures and output deals.

Namely it is to join forces with Atlantic Productions to deliver more original home-grown 3D programming as part of a new 3D production company, Colossus Productions, and has signed output deals with Disney, MTV and Discovery.

Colossus Productions will develop original 3D programming for both UK and international audiences. The home-grown shows will be showcased on Sky 3D before being distributed to other platforms and countries. Anthony Geffen, CEO and Creative Director at Atlantic Productions, will also serve as creative director of Colossus Productions. Atlantic Productions remains fully independent, and will continue to focus on producing 2D programmes while future 3D projects, whether for Sky or other broadcasters, will be produced by Colossus Productions.

Buttressing the new partnership will be the 3D content deals with the majors. First Sky has signed an exclusive 3D output deal with MTV covering episodes from the channel’s World Stage 3D series, which will include performances by Snoop Dog and the Kings of Leon. The Discovery deal covers 3D content from a number of channels from the Discovery Network, including Natural History, Engineering and Extreme Sports. Finally Sky has added to its 3D portfolio of films with the rights to Disney 3D titles including Toy Story 3, Lion King, Alice in Wonderland, Tron:Legacy, Mars Needs Moms, Pirates of the Caribbean 4 and Fright Night.

Commenting on the 3D push, John Cassy, Director Sky 3D, said: “We want to help the UK become a global leader in 3D TV and [the Atlantic Productions] deal demonstrates the depth of our commitment. We look forward to extending our selection of content even further by showcasing the best of Discovery, Disney and MTV in 3D.”