10.30 Europe/London, August 1, 2011 By Julian Clover

Andrea Zappia is moving back to Sky Italia in the role of chief executive officer. He replaces Tom Mockridge who left the pay platform in July to become chief executive of News International in the light of the phonehacking scandal.

Zappia spent seven years at Sky Italia, latterly as vice president, sports channels, before joining joined BSkyB in February 2010 to lead the company’s sales, marketing and customer operations teams. He was earlier been responsible for customer acquisition and brand marketing within Sky Italia.

James Murdoch, chairman and CEO, International, News Corporation, said: “I am delighted that Andrea is to return to Sky Italia, given he played such a key role in the team that has laid the foundations for its success. Andrea is a world class
executive with a breadth of experience across a range of roles, covering operations, sports, marketing, broadband and branding, and a range of sectors. I look forward very much to working with him as we take Sky Italia into its next phase of development.”

Zappia has also held a variety of senior marketing roles at Ferrari, Fila and Procter & Gamble.