Juan Pablo Conti ©RapidTVNews | 01-08-2011

The flames of the old debate about what constitutes suitable 3D content have been fanned once again, with those who insist that sports won’t feature high in the agenda receiving further back-up.

Research carried out by SMG/YouGov for SportBusiness International magazine has found that three in four people in the UK have little or no interest in watching sport in 3D on TV. A meagre 7 percent of over 2,000 adults questioned responded that were “very interested”, and only 18 percent claimed to be “fairly interested”.

While industry watchers continue to point to issues such as the lack of a sizeable content offering, annoying 3D glasses and expensive associated price tags, others have long been insisting that there are purely technical reasons that conspire against sports making an attractive proposition when it comes to the third dimension.

Speaking in London at the end of 2009 at the John Logie Baird Lecture, David Wood, deputy director of the European Broadcasting Union’s Technical Group, explained how – with the exception of boxing and other kinds of sports that are normally captured with a short lens – most field sports will inevitably suffer from a technical aberration known as ‘playing card effect’. This occurs when cameras with long lenses (and wider spacing between them) are used in stereoscopic 3D systems.

“When you take these things into consideration,” Wood then said, “I guess I might come down in favour of suggesting that soccer, for example, is not that well suited to 3D.”