Michelle Clancy ©RapidTVNews | 02-08-2011
Americans watched more than 145 million videos across all of PBS’s web and mobile platforms in the month of June, making the public broadcasting service the 15th most popular online video site. PBS mobile devices – including PBS for iPad, PBS KIDS Video for iPad and PBS apps for iPhone and iPod touch – account for 31% of the videos watched.
According to comScore, PBS is the 15th most popular online property for video for the month of June - a status that has been holding steady month-to-month.
A key to its success is PBS's successful leveraging of its most popular broadcast content, especially via wireless devices. Exclusive premieres offered on PBS’s mobile devices have included CIRCUS, NOVA’s Making Stuff: Stronger and the rebroadcast of Ken Burns’ THE CIVIL WAR.
NOVA will premiere the first episode of The Fabric of the Cosmos on PBS’s mobile apps on 26 October 2011 – one week in advance of the show’s broadcast debut.
"Consumption of PBS video on our web and mobile platforms has gone stratospheric, rising from about two million views a month three years ago to 145 million videos viewed in June," said Jason Seiken, Senior Vice President, PBS Interactive and product development. "Videos on PBS.org have a young and engaged audience. 72% of visitors watching videos are between the ages 18 to 49, and our viewers spend an average of 18 minutes per video, far above the industry average."
PBS said that it will continue to enhance its mobile video experience by increasing the local member station content made available.
PBS has made a number of significant technological advances in the past year, including the redesigned PBS.org, debuting new search technology capable of searching within transcribed video, and launching the first PBS app for Android, Super Why, in addition to 11 other current apps that have been downloaded more than two million times.