Iñaki Ferreras ©RapidTVNews | 04-08-2011
Satellite pay-TV operator Starmax HD is preparing its comeback to the Spanish market after having temporarily closed down last July.
Its executives always maintained that its clients asked for some improvements and that this was the reason for the temporary shut down until the autumn. Now the company has hired a new managing team to drive it forward. The company’s new CEO is Bradley Herrmann, according to Digital TV Europe. He previously worked for Spain’s main cable operator Ono for two years as Strategy and Marketing Manager. According to Herrmann: “The operator will reactivate its broadcastings by the end of this year, with between 12 and 20 channels.”
The reasons for the operator’s temporary failure are thought to be an over ambitious business plan, the lack of STBs in retailers’ and consumers’ shops, and a weak channel offering.
The new CEO strongly believes there is enough space for an additional pay-TV platform in Spain. The unique point about Starmax HD is that it does not make the users sign a contract because it works under the pre-payment basis, meaning the users only pay for what they consume.
The company’s relaunch plan is due to be completed within a month.