I˝aki Ferreras ęRapidTVNews | 08-08-2011
Spanish regional broadcaster Televisiˇ de Catalunya has begun test broadcasts of its HbbTV services.
HbbTV is the European standard of hybrid television, allowing the combination of DTT broadcasts with Internet on-demand offerings. Viewers with a television set or a decoder can tune to TV3 HbbTV and access a test broadcast of TV3alacarta - the Internet video service of TV3. Once within the service, users can continue watching TV3 on a screen and at the same time navigate on the VOD offering through the highlighted programmes, listings, and programming grid.
The HbbTV application of TV3 is available on all the channels of the first MUX of Televisiˇ de Catalunya (TVC): TV3, 33, 324 and Super 3/3XL.
HbbTV is a pan-European initiative which aims to increase the possibilities and creativity of broadcaster services, therefore offering a platform free of existing technologies.
The tests are being carried out with the collaboration of Abertis Telecom and also with the participation of laSexta and regional broadcaster IB3.