Louise Duffy ©RapidTVNews | 09-08-2011

Media group TRACE has launched its new TRACE Sports HD channel in the Asia-Pacific region.

TRACE has signed a new lease agreement with leading satellite operator Asia Satellite Telecommunications (AsiaSat) for additional C-band capacity on AsiaSat 5 to enable the launch.

TRACE Sports HD provides entertainment, personal stories and lifestyle content dedicated to sports fans. The channel is broadcast in English with subtitles in Mandarin and Korean, and made available to cable, DTH, broadband and mobile platforms across Asia and Australasia.

“We are thrilled to further expand our partnership with AsiaSat - our champion satellite partner in Asia - to introduce our new HD service to the region’s passionate community of sports fans,” said Olivier Laouchez, chairman and CEO of TRACE.

James Ross, CEO of Lightning International, which represents TRACE in Asia, added: “Joining AsiaSat 5, one of Asia’s premier distribution platforms for HD services, allows us to further grow our viewership through their unprecedented coverage and excellent access to Asian pay-TV platforms.”

“We are pleased that TRACE has chosen AsiaSat again to expand its brand and content in Asia. TRACE Sports HD’s unique and compelling programming coupled with superb image and sound quality, will definitely give Asian viewers more choice and an enhanced viewing experience,” said William Wade, President and CEO of AsiaSat.