10.15 Europe/London, August 10, 2011 By Chris Dziadul

Chello Zone has launched Outdoor Channel in Serbia and Ukraine following deals with two major companies.

In Serbia, the channel is being offered as a subtitled service by Open IPTV, which is operated by the incumbent telco Telekom Srbija.

Meanwhile in Ukraine, it is now being distributed by Volia, the country’s leading cable operator, in both its SD and HD packages.

Outdoor Channel entered into an agreement with Chello Zone in August last year and currently reaches over 35 million homes in the US through its linear cable network.

It is also now available as a customised feed to viewers across the EMEA region. Elsewhere in CEE, the channel made its debut on Russia’s DTH platform NTV-Plus this May.