MIchelle Clancy ©RapidTVNews | 11-08-2011
Cablevision and Viacom have agreed to disagree when it comes to the US cable giant’s popular Optimum iPad live TV app for home zone use.
After trading lawsuits, “Viacom and Cablevision have agreed to resolve their pending litigation, and the Viacom programming will continue to appear on Cablevision’s Optimum apps for iPad and other IP devices,” the companies said in a joint statement.
So, the iPad, iPhone and iPod Touch can continue streaming MTV, VH1 and Comedy Central, among others. The two companies had become embroiled in a legal fight over whether Cablevision’s existing carriage agreements covered tablet access.
“In reaching the settlement agreement, Cablevision and Viacom were able to resolve the iPad matter and an unrelated business matter to their mutual satisfaction. Neither side is conceding its original legal position or will have further comment,” the statement adds.
The Optimum iPad live TV app gives subscribers free access to 300 live TV channels and thousands of VOD titles, along with remote control functionality, enhanced guide information that makes it easier for customers to find content, and browsing, search and setting of DVR recordings.
Rather than using the Internet to deliver the content to the device, the Optimum app streams from the in-home set-top box, leading Cablevision to classify it as a broadcast service rather than a web TV service, therefore not necessitating a separate carriage agreement. That’s an assessment that Viacom has apparently decided it can live with.
Cablevision has been carrying on in the face of legal opposition. It saw 50,000 downloads recorded in its first five days of Optimum’s launch back in April. And recently the MSO announced that it was extending the app to the iPhone and iPod Touch.