MIchelle Clancy ©RapidTVNews | 11-08-2011
Walmart has brought the VUDU streaming VOD service to the iPad, but in a roundabout way: users can only access the service via the Safari web browser.
Instead of submitting an app to the Apple App Store (and having to pay Apple a cut of the revenue), VUDU users simply go to the website and select one of 20,000 titles to rent or purchase. Due to content licensing restrictions, only standard definition fare is available, and Disney is not making its movies or TV available.
For those wanting an HD experience, they can use the iPad interface to purchase or rent HD titles that can then be watched via another VUDU-enabled device, like the PlayStation 3, a connected Blu-ray player and certain HDTVs.
The lack of an App Store widget is not an obstacle to placing the service on a home screen: “To make it easy to get to VUDU quickly, simply add the VUDU icon to your Home Screen by clicking the ‘Add to Home Screen’ button when you are on vudu.com/movies,” Walmart explained in its blog.