Louise Duffy ©RapidTVNews | 11-08-2011

Online video streaming site Hulu intends to stream TV shows and movies in Japan later this year.

"Since the very beginning of Hulu, we have had our aspirations firmly set on serving audiences around the globe," Johannes Larcher, the company's senior vice president in charge of international, said in a company blog post.

"In Japan, we also see an unfulfilled market need with respect to premium feature film and TV content, and very favourable environmental factors to a service like ours, including extensive broadband penetration, smartphone and other Internet-connected device ubiquity, and strong consumer interest.”

The company’s service in Japan will be subscription-based, although it hasn’t yet confirmed how much it will charge for the service.

Earlier this month, Hulu said it had 875,000 paid subscribers and was on track to approach half a billion Dollars in revenue in 2011. Hulu's owners - Disney, NBC Universal, News Corp and Providence Equity Partners - have been looking to sell the company, with prospective buyers including Apple, Google, Yahoo! and Microsoft.