11.09 Europe/London, August 11, 2011 By Chris Dziadul

Although TV remains the dominant advertising medium in Poland, the internet is the fastest growing and now firmly established in second place.

According to data produced by Starlink and published by Wirtualne Media, TV ad spend in the first half the year amounted to PLN2,005.2 million (€487.5 million), as opposed to PLN1,925.9 million in the same period last year.

Internet spend meanwhile stood at PLN593.7 million (PLN481.8 million), while magazines were the third most popular medium with PLN353.4 million (PLN355.9 million).

However, falls were recorded in magazines, as well as newspapers and outdoor. Total ad spend in Poland in H1 amounted to PLN3.8 billion, up 4.9% on the same period in 2010.