Louise Duffy ©RapidTVNews | 15-08-2011

International children’s channel KidsCo has extended its deal with Beijing TV operator StarTimes.

The deal sees KidsCo expand its multi-lingual services, making the channel available in French across Africa on StarTimes’ extended basic package from 1 September.

KidsCo’s content includes original programming such as Boo & Me and first-run exclusives like Turbo Dogs and Beach Crew. The channel will also air its Video Game Heroes breakfast block featuring Sonic: Underground, Super Mario World and Dino Squad, as well as Sabrina: The Animated Series and Mary Kate and Ashley.

Paul Robinson, global CEO at KidsCo, said: “Africa is an important emerging market for KidsCo and it is important for us to appeal to viewers on a local as well as universal level.

“KidsCo’s multi-lingual service is an important aspect of our offering to platforms, so we are delighted to be joining forces with StarTimes to bring French-speaking viewers across Africa our fantastic slate of educational and entertaining content”.

Pang Xinxing, CEO at StarTimes, added: “As one of the largest digital television networks in China and Africa, we are thrilled to be extending our relationship with KidsCo to present our French-speaking viewers with such high quality, educational and internationally appealing content.”