Editor ©RapidTVNews | 19-08-2011

As it aims to compete better with the likes of Hulu and Netflix, Amazon has announced that its Instant Video service now offers more than 100,000 movies and TV shows.

Unlike its over the top (OTT) video rivals which offer an all you can eat business model, Amazon Instant Video offers new release movies for rent or purchase from $3.99 and to stream popular TV shows the day after they first air, and access their purchased video content from a cloud-based video library.

The service is supposed by a number of devices such as a Mac, PC or directly on a TV with compatible models of Internet-connected TVs, Blu-ray players and set-top boxes (STBs)from partners including LG, Logitech, Panasonic, Roku, Samsung, Sony, Tivo and Vizio.

In an additional announcement, the company revealed that the Amazon Prime online video service will offer subscribers more than 9,000 movies and TV shows included at no additional cost with their Prime membership. Amazon Prime is a membership program that gives customers unlimited free Two-Day Shipping with no minimum purchase for only $79 a year

"We are focused on offering our customers the very best selection and are always working to expand our already extensive list of great video content," commented Steve Oliver, director of video at Amazon. "The 100,000 titles on Amazon Instant Video range from new hit blockbusters to old favourites, with more than 15,000 of those titles available in HD, and popular TV shows available the day after they first air. On top of that, Amazon Prime members have the added benefit of unlimited, commercial-free, instant streaming of more than 9,000 Prime instant videos at no additional cost."