Michelle Clancy ©RapidTVNews | 19-08-2011

Gearing up for the imminent launch of regular season football in the US, Sony has partnered with DirecTV to stream the premium NFL Sunday Ticket package through the PlayStation 3 game console.

Sunday Ticket will set a viewer back around $340 for the season, to access every out-of-market Sunday game on the PS3--games that are typically not available to at-home fans through regular broadcast means.

The pricing is in line with what DirecTV charges its traditional living-room subscribers. However, Sony is not just acting as a distributor for the premium package; it's also getting in on the authenticated services, TV Everywhere game as well. "Existing DirecTV customers can access the service on their PS3 for an additional $50 and use the PS3 as an additional receiver for your home," announced Sony in its PS3 blog.

The package, which many commentators on the blog said was too steep of a price, offers up to 14 NFL games every Sunday in full HD, and includes DirecTV’s Red Zone Channel. DirecTV itself has been having huge success year over year with the package, which it offers as an add-on to its satellite TV customers.

"We know that PlayStation fans are huge sports enthusiasts, so adding NFL Sunday Ticket is the perfect complement to the PS3’s rapidly growing lineup of sports entertainment, including MLB.TV and NHL GameCenter," reads the blog. "We’ll have more info, including a video tutorial and sign up information on the blog shortly. I hope you’re as excited for the football season as we are."