Rebecca Hawkes ©RapidTVNews | 19-08-2011
UTV Stars, the new HD TV channel dedicated to all things Bollywood, was launched on 18 August across both India and the UAE simultaneously.
Etisalat’s over the top (OTT) television network e-vision will now provide the United Arab Emirates's sizeable Indian community with the new movie-based speciality channel, which is also the first Indian channel to be shown in HD in the Emirates. It joins UTV Bindass and UTV Movies on the e-vision Basic Asian package.
“The launch of UTV Stars reiterates our understanding of what the audiences need and our endeavour to fulfil that need gap by giving them exclusive and never seen before Bollywood content,” said M K Anand, chief executive officer, UTV.
“[The] UAE is a very important market as it has a large Indian diaspora which is crucial to tap and MK Anand, CEO - Broadcasting, UTV, says, "The launch of UTV Stars reiterates our understanding of what the audiences need and our endeavor to fulfill that need gap by giving them exclusive and never seen before Bollywood content. UAE is a very important market as it has a large Indian diaspora which is crucial to tap and Etisalat provides the perfect platform to reach out to them. This will be the first time that an Indian channel will be simultaneously launched in India and UAE ensuring maximum reach from day one. It also gives us immense pleasure to be the first Indian Bollywood entertainment channel to launch in High Definition in UAE and target the chunk of Bollywood enthusiasts residing in the region. "
Humaid Rashid Sahoo, chief executive officer, Etisalat’s e-vision, added: “We are very pleased to welcome UTV Stars on our platform. The addition of this first high definition Bollywood entertainment channel further strengthens our repertoire of entertainment options provided to our valuable customers and also substantiates our commitment to offer the best-in-class TV entertainment to our viewers.”