3DTV sales up 500% in UK retail

3DTVs account for one in every five TVs sold, says Currys and PC World. According to the largest UK consumer electronics retailer, sales of 3DTVs have risen significantly over the past quarter and are 500 per cent up on three months ago.

“Interest around 3D TV technology has massively increased over the last quarter and we have seen uplift in demand from customers online and in our stores. Prices have become really competitive, with 3D TVs available from as little as £499, opening the technology up to a mass audience,” said John Mitchell, category Manager at Dixons Retail, the parent company of Currys and PC World.

“Great prices combined with increased 3D content, ranging from films, to documentaries and sport, is leading to increased adoption of 3D. This increase is reinforced in our TV range, around 40 per cent of which is made up of 3D televisions currently and which we expect to increase in the next 12 months, as premiership football is screened in 3D and films including the final Harry Potter movie are released in 3D.”