Rebecca Hawkes ©RapidTVNews | 21-08-2011

South Africa’s Premier Soccer League (PSL) has awarded a $277 million, five year television rights deal to the country’s SuperSport satellite channel, operated by media conglomerate Naspers.

The deal, which begins in a year’s time, extends the arrangement SuperSport entered into with PSL in 2007, covering the five years to May 2012 at a cost of $200 million (1.6 billion rand).

“The winning tender…offered composite package that includes internet and mobile rights,” Irvin Khoza, chairman, PSL said.

“We need to be clear that it wasn’t just the money that influenced us but [we] looked at the growth and enhancement of our product on our current deal, where we moved from being 30th ranked league in the world to the top 10.”

Broadcasting about seven live football matches a week, SuperSport sub licenses certain games to the state TV network, South African Broadcasting Corporation (SABC).

This news follows SuperSport’s recent acquisition of broadcasting rights from the Ugandan Super League (USL) for a reported US$5million (sh13 billion) for five years. Coverage of the USL will begin on SuperSports on 9 September.

The top football leagues in Nigeria, Ghana, Angola, Kenya and Zambia – as well as South Africa – are already covered by the Naspers-owned satellite TV channel.