Michelle Clancy ©RapidTVNews | 23-08-2011

Goodbye, V CAST: Verizon Wireless has now launched Verizon Video, a new version of its video-on-demand application for mobile phones. The first version of the app is available at the Android Market.

The move is part of a general rebranding as the different Verizon divisions, which also offer the FiOS fibre optic-based TV bouquet, come together. Video offers Verizon Wireless customers access to 250 current, full-episode TV shows from major broadcast networks, including ABC, NBC, CBS and MTV, and popular cable channels such as Comedy Central, Animal Planet, CNBC, Disney Channel, ESPN, Cartoon Network, Nickelodeon and PBS Kids.

Verizon Video subscribers also have access to premium video content as part of NFL Mobile from Verizon, including NFL RedZone on Sunday afternoons, NBC's Sunday Night Football and NFL Network.

"Verizon has offered great video apps on our devices for many years, and now Verizon Video is the next way to discover, experience and enjoy high-quality video entertainment on Android smartphones," said Kristi Crum, executive director, consumer solutions for Verizon Wireless, in a statement. "Verizon Video has the most popular TV shows, sports and more, and with the power of Verizon Wireless' 3G and 4G LTE networks, customers will get an unparalleled mobile viewing experience."

Verizon Video goes for $10 monthly or ad hoc access for 24-hour period for $3. A data package is required as well.