Editor ©RapidTVNews | 24-08-2011

In the face of the almost daily bleak financial news emanating from Europe, the region’s pay-TV market is bearing up well according to analyst Strategy Analytics.

The analyst’s report, “Digital Television Operator Performance Benchmarking: Europe Q1’11,” shows that despite collectively, Europe’s top ten pay-TV providers added nearly 1.5 million new subscribers in the first quarter of 2011,

“Pay-TV in Europe has shown remarkable resilience,” said Ben Piper, Director of the Strategy Analytics Multiplay Market Dynamics service, “especially when viewed against the backdrop of persistently high unemployment rates and strained household budgets.”

Drilling down, the report found that BSkyB is the largest pay-TV service provider in Western Europe, posting 10.1 million subscribers at the end of Q1’11, while French IPTV operators SFR and Free each saw their strongest first quarter results in four years.

Even though satellite continues to be the dominant access platform in Europe, the report also shows that IPTV is making considerable inroads with regional IPTV operators adding a million new subscribers in the first quarter of 2011.