Michelle Clancy ©RapidTVNews | 24-08-2011

Google is opening up the Google TV platform to developers with a new Google TV add-on for the Android SDK.

With the launch, Google makes good on what it pronised to do during the Google I/O conference earlier in the year: i.e. that Android Market would come to the Google TV platform.

Google TV, which searches, indexes and offers up Web video streams, has been less than successful in the market to date, having drawn the ire of content companies and operators alike, who saw the platform as a piracy-inducing, potentially cannibalising strategic initiative rather than a complement to the ecosystem. Adding in third-party applications could supercharge the latform's proposition, making it more useful and differentiated in the market.

Applications developers will need to re-evaluate and possibly recreate existing apps for the Google TV platform; because the interface is so very different from smartphones and tablets, existing apps likely won't be compatible, especially if they rely on thetouchscreen functionality.

"With the add-on you can test your apps to determine if they would be a good fit for TV and whether any tweaks are required," wrote Google TV Product Manager Ambarish Kenghe in a blog post.