Jörn Krieger ©RapidTVNews | 25-08-2011
The majority of German households now possess an HD TV set, but they remain cautious towards follow-on technologies such as Connected-TV and 3DTV.
This is the result of the latest "Convergence Monitor" compiled my the market researchers from TNS in conjunction with ARD, ZDF, IP Deutschland, Deutsche Telekom and Vodafone.
According to the study, 59% of German households owned an HD TV set in 2011 while the share was only 21% in 2008. Most of the purchasers (60%) bought a flat-screen TV set because of the better picture quality of high-definition television. Further reasons are the larger TV screen (43%) and the desire to have a visually more attractive alternative to a conventional tube TV set (30%).
However, only a quarter (25%) of flat-screen households have an external or integrated HD receiver to be actually able to receive HDTV channels.
59% of the people in the 14-64 year age group have heared about the possibility to surf the net with their TV set, but only 8% own a hybrid TV set, set-top-box or games console with internet access through which they can access websites on the TV screen.
3DTV is known by 78% of households, but doesn't really play a role in living rooms with many consumers being discouraged by the still necessary 3D glasses