Iñaki Ferreras ©RapidTVNews | 25-08-2011

Telecommunication Services Cooperative from the city of Tarija in Southern Bolivia, is the second cooperative in the country to venture into digital TV.

Network Broadcast and HANSA were appointed to digitise Tarija's TV system after their solution -that was said to incorporate the "best technical, financial and service conditions"- won the bid.

Network Broadcast offered broadcast solutions running under the DVB standard. The company's regional manager Damina Naguirner said that "the entire distribution hub was set up using US and German equipment to guarantee a solid and high-quality service," . Franklin Mejía Mogrovejo, manager of planning and operations at the company, added that the main reason behind the decision to implement a digital Head End for CATV was the possibility to control (as a service provider) the management of cable TV. "In the traditional analog TV model, the service provider does not control its subscribers, the service/product or the system's operation processes," he said.

A COSETT director said that by implementing this new system the telco cooperative was seeking to increase its subscriber base, consolidate its current customer loyalty by offering upgraded services, add new products to its cable TV portfolio and reduce operation costs and customer turnover.