IŮaki Ferreras ©RapidTVNews | 25-08-2011
In what is the third deal of its kind that it has signed in the region within the last few months, DLA has launched a VOD service with Claro TV.
Founded in 2000, DLA is a digital content specialist boasting vast experience and knowledge in the LatAm market. It claims to be the only content and added-value digital service company that has followed the region's digitalisation process since its beginnings.
DLA's turnkey solutions include programming packages for VOD (basic, transactional and subscription) and acquisition consulting services, among others. Under the terms of the new agreement, the company will be able to consolidate its profile as the main solution provider for basic, transactional and subscription VOD in the region.
In addition to Peru, DLA's VOD catalog of film, children, documentary and music channels will be also available on pay-TV services within two of the most important markets in the region, namely Colombia and Venezuela.
"The agreements that we have signed over the past months with carriers in the Andean region give our clients the chance to develop new business lines and reinforce their content offerings," Bruno DurŠn, VP of sales and affiliate services at DLA, said.