Joseph O'Halloran ©RapidTVNews | 29-08-2011

To round off a rather momentous week for the IT giant, Google revealed that its Google TV service will arrive in Europe in early 2012.

Since launching in the US, the over-the-top (OTT) service has generally disappointed, not making anything like the traction that analysts expected. This is mainly due to issues regarding content and availability of viable set-top boxes (STBs). Undeterred, Google CEO Eric Schmidt used the occasion of the prestigious MacTaggart lecture at the Edinburgh International Television Festival - which recently featured BBC Director General Mark Thompson and Sky supremo James Murdoch - to announce the European launch of Google TV sometime early in 2012.

Schmidt told the festival audience: “Some in the US feared we aimed to compete with broadcasters or content creators. Actually our intent is the opposite. We seek to support the content industry by providing an open platform for the next generation of TV to evolve, the same way Android is an open platform for the next generation of mobile.”