Jörn Krieger ©RapidTVNews | 31-08-2011
Vodafone Germany has won 40,000 customers for its IPTV platform Vodafone TV since its launch in February 2011.
Following the consumer electronics fair IFA, which takes place in Berlin from 2 to 7 September, the company will launch a major marketing campaign to promote the service, Vodafone’s German head Friedrich Joussen told German newspaper Süddeutschen Zeitung.
“The time is well-suited as Astra will cease analogue satellite broadcasts in April 2012. 3.5 million customers will then have to choose a different television provider,” said Joussen.
After Deutsche Telekom and Telefónica subsidiary HanseNet, Vodafone is the third telco which has launched an IPTV platform in Germany. In contrast to its competitors, Vodafone TV combines IPTV with cable and satellite. The hybrid set-top box detects which reception possibilities exist in the individual household and selects the best-suited method of reception for the content chosen by the viewer.
“Surely we would have liked to launch our Internet television service earlier. As the first company in Europe, we have opted for a hybrid solution: Internet, satellite and cable in one box,” explained Joussen. “Last year our system hasn’t been 100% stable. And customers don’t forgive quickly if their TV screen remains black. It’s therefore better to stay on the safe side. I’m convinced that hybrid will become standard.”
“Through our hybrid approach, we can offer more attractive pricing than sole IPTV providers,” said Joussen. “We can deploy our service nationwide to all households as we are not dependent on large bandwidths. Some may now think that we arrive too late. But what counts in the end is what we are able to provide. Judgement day will be in 2 to 3 years.”