Joseph O'Halloran ©RapidTVNews | 30-08-2011
DreamWorks Animation is making its titles, distributed by Paramount Pictures, available through an online platform in China for the first time.
In a deal with leading Chinese Internet television company youku.com, DreamWorks Animation will make the KungFu Panda franchise films in mainland China. To put the deal into context, the KungFu Panda franchise has grossed over $1.25 billion at the worldwide box office to date. In China, Kung Fu Panda was the leading animated film of 2008 and Kung Fu Panda 2 became the fastest film in history to surpass RMB 100 million at the box office - in just two days.
The deal will mark the first time that both Kung Fu Panda titles are available for on-demand viewing on Youku Premium. The films will subsequently debut on Youku’s Hollywood Movie Channel after the paid viewing window closes.
“We’re excited to add both of DreamWorks Animation’s KungFu Panda movies to our online channels,” said Victor Koo, chairman and CEO of Youku. “As technology matures and Chinese Internet users increasingly turn to the web for entertainment ... and we look forward to expanding our alignment with Hollywood studios in the future to offer even more compelling content."
“Youku is an innovative company with extraordinary reach in China, and we are thrilled that the KungFu Panda features will now be offered through their platform, which presents high-quality content to consumers online,” added Kelley Avery, head of Worldwide Franchise Strategy and Distribution for DreamWorks Animation. “It is particularly satisfying that Chinese audiences have responded so enthusiastically to the cultural references within our franchise, and we look forward to making both Kung Fu Panda movies available to more and more consumers in China through Youku.”