Joseph O'Halloran ©RapidTVNews | 30-08-2011

In a deal marking the largest launch of channels by any South Asian broadcaster in the US, South Asian entertainment provider ZEE TV has launched five new channels exclusively on the DISH Network.
The South Asian market is regarded as the fastest-growing ethnic segment in the US, and ZEE TV will cater to a wider segment of the South Asian audience with its five new channels, expanding the media company’s reach on DISH Network to nine channels in total.

DISH Network will offer Zing, ZEE Business, ZEE Smile, ZEE Kannada and ZEE Marathi, in addition to the previously launched channels ZEE TV, ZEE Cinema, Alpha ETC Punjabi and TEN Cricket.

“The advent of more ZEE channels on DISH Network acknowledges the vitality and influence of the South Asian audience in the United States,” explained Suresh Bala, CEO, ZEE TV Americas. “We are pleased to partner with DISH to give South Asians who live and work in the US - Indians, Pakistanis, Sri Lankans, Bangladeshis, and now Kannada- and Marathi-speaking audiences - a full range of entertainment choices and business news.”

“DISH Network is proud of its history of providing the best variety of international programming in the US,” commented Chris Kuelling, vice president of International Programming for DISH Network. “ZEE TV’s selection of channels - exclusive nationally to DISH Network - allows the South Asian population in America to connect with their home country in a way not offered by any other television provider.”