Rebecca Hawkes ©RapidTVNews | 29-08-2011

Premium internet protocol TV (IPTV) services are being offered for free during the Eid al-Fitr holiday to existing subscribers of television services from the UAE’s two telecoms providers, Etisalat and du.

For the week until 3 September, viewers can have complimentary access to the entire gamut of du TV’s 136 pay-TV channels, even if they are on a basic subscription package. Meanwhile, Etisalat’s triple-play customers can also access the premium content from its eLife TV service without the accompanying tariff over the Eid holiday.

English Premier League football matches can be watched via both IPTV platforms on Abu Dhabi Sports, as well as popular Arabic and international programming from ART, Firstnet and OSN, plus South Asian favourites on Pehla.

Rashed Majed Al Abbbar, vice president, Home Products, Etisalat, said: “This initiative is a small gesture from us to gift our loyal subscribers and to share the joy of the festive season with them.”

Through Etisalat’s fibre optic network, eLife offers over 300 TV channels in 21 languages – with entertainment spanning sports, movies, documentaries, children’s, and music, as well as 30 high definition (HD) channels.

Meanwhile, Farid Faraidooni, chief commercial officer, du, said: “This is a gift to our customers during Eid, for their continuous support to make du TV services the best there is. Now they can enjoy the finest in television programming during Eid without having to pay anything extra, right from the comfort of their homes.”

Du TV offers 190 channels in the monthly subscription package, as well as 150 pay-TV channels – many of which are in HD – along with a video on demand service for movies and TV shows.