10.59 Europe/London, August 30, 2011 By Julian Clover

IBC 2011. Hall 1 Stand No. 1.B51. A demonstration of the latest ‘glasses free’ 3DTV technology will take place on the SES-Astra stand at IBC 2011.

The demonstration, by the satellite operator and the glasses-free developer, aims to prove that without-glasses 3DTV technologies have reached a level of maturity and quality acceptable to the consumer market.

“We are absolutely thrilled to be partnering with SES Astra to demonstrate how near we are to delivering a premium-quality glasses-free 3D experience for the consumer in their living room,” said Tamas Vahl, global director iPONT International. “This year iPONT has participated in a number of ‘live’ without-glasses 3DTV sports trials including the Champions League final, Wimbledon men’s final and Haye VS Klitschko fight, where the technology has come under scrutiny and judgment. We have learned much from those experiences, about both the technology and 3D broadcast content and believe our latest product generation will be a watershed moment for glasses-free 3DTVs.”

For the demonstration iPONT plans to install a wide-angle 42″ auto-stereoscopic (without-glasses) LCD screen with its proprietary 3D TV box, a device that streams real-time 3D broadcast content from a satellite receiver to the display, performing a real-time stereo to auto-stereo conversion.

Broadband TV News was able to see iPONT’s Wimbledon demonstration, which showed the glasses-free technology to be making significant progress, though at the time not equal to that of the with glasses alternative.

“The quality of glasses-free 3DTV technologies have been hampered by viewing angles, depth, resolution and real-time imagery issues with few yet to deliver that premium-viewing experience,” explained Thomas Wrede, VP Reception Systems, SES Astra. “iPONT’s maturing technology is an intriguing development and its progress has been impressive making us confident that glasses-free 3DTV for the home is going with us in the not too distant future.”

Vahl added that TV operators were aware that for 3DTV to go mainstream, glasses-free 3DTV needed to happen sooner rather than later.