Jörn Krieger ©RapidTVNews | 01-09-2011
New TV technologies are known by the majority of Germans, but their actual usage shows a different picture.
That's the result of the study "HD, Hybrid, 3D - auf dem Weg in die Bildschirmwelt der Zukunft" ("HD, Hybrid, 3D - on the path to the screen world of the future") compiled by ProSiebenSat.1's advertising sales subsidiary SevenOne Media and research institute mindline media.
Three quarters of Germans over 14 years of age have already heared of HDTV (72%) and 3DTV (74%), according to the study. Connected TV sets are also known by the majority (70%). HDTV has gained far-reaching market penetration: 29% of the people questioned in the survey have an HD TV set, corresponding with around 21 million people above 14 years of age. One in 10 people (11%) have a connected TV set and 2% own a 3D TV set.
There is large potential for internet-based multimedia services on TV sets as almost 3 million Germans are already making use of this feature on the existing base of connected TV sets. Another 11 million (16%) of Germans over 14 years of age are interested in accessing online services such as YouTube or "catch up TV" portals on the TV screen.
When asked about their interest in specific internet offerings on the TV screen, news were the most popular content (56%) followed by "catch up" programmes (34%) and electronic programme guides (24%). Ranked 4 and 5 are communication services such as chats, e-mails or social networks (15%) and interactive services such as votings or direct purchasing options (12%).