Editor ©RapidTVNews | 01-09-2011

Gracenote is expanding its offerings for smart TVs with the launch of eyeQ, an Interactive Program Guide (IPG).

Available initially for Philips in its 2011 Smart TV line-up TVs and Loewe iPad and Android mobile applications, eyeQ is attributed wit enabling consumer electronics manufacturers to transform Smart TVs into media hubs where viewers can browse TV schedules for local and national broadcasters, as well as on-demand and streaming content.

Yet Gracenote insists that eyeQ takes viewers beyond typical channel guides, creating a launching point to explore content. For example, clicking on a TV listing uncovers synopsis, cast and crew information, high resolution artwork, and links to related content. Viewers can also discover new TV programmes through smart recommendations specific to their viewing habits and likes.

eyeQ draws on Gracenote’s suite of Smart TV technologies—including Gracenote MusicID, VideoID and Video Explore—to let viewers link from a TV programme listing to search its database of movie and TV information.

In its implementation, Philips is providing a home screen where viewers can find and access content from both broadcast and on-demand or streaming sources. The Gracenote powered program guide and smart recommendation technology will first be available as a software update to current owners of Philips Smart TVs.

With the Loewe iPad and Android App, viewers will receive a more personal Smart TV experience, letting them browse channels without interrupting the main TV screen allowing them to interact with a programme guide powered by eyeQ.

“TV viewership is on the rise and is being radically transformed from a passive experience to a more engaged, interactive, and on-demand experience,” said Stephen White, president of Gracenote. “Gracenote eyeQ lets manufacturers provide a deeper and more personal way to watch TV, while also getting the ability to steer people to purchase, stream and download content.”