Louise Duffy ©RapidTVNews | 01-09-2011

Content solutions provider TV Genius, which is a part of media management company Red Bee Media, has enlisted Imaginasia to help grow its presence in Asia Pacific.

Imaginasia will support TV Genius in the region with outsourced sales, business development, marketing and strategy.

Tom Weiss, general manager of TV Genius at Red Bee Media, said: “The issue of how consumers navigate the multi-channel television landscape and discover new content is one which affects broadcasters, operators and content owners around the world, particularly with a view to reducing churn and protecting revenues.

“With the rapid digitisation and growth of services in the Asia Pacific region, content discovery is an increasingly vital part of the picture.

“Given the potential for growth and development in Asia, we are delighted to draw upon the experience and expertise that the Imaginasia team provides as we look to build upon the reputation we have gained for enhanced, relevant content discovery.”

Graham Cradock, CEO and founder of Imaginasia, added: “TV Genius’s platform is perfect for Asian broadcasters and operators as it enables them to address the growing amount of content and make it relevant to an increasingly sophisticated audience.

“The Asian television market is thriving, and as a result it needs an effective tool for enabling viewers to maximize the value of their services. We’re looking forward to opening the doors that will help TV Genius bring its enhanced technology to the Asia Pacific market.”