10.00 Europe/London, September 1, 2011 By Julian Clover

Rovi has released DivX Plus, its streaming solution for the delivery of premium digital entertainment to connected devices, including HDTVs, Blu-ray Disc Players, smartphones, game consoles, PCs, Macs, and cable set-top boxes.

The technology brings with it multimedia features that have previously only been associated with Blu-ray discs, part of a package that includes support for 1080p high definition, DTS Audio, subtitles, multiple language tracks, and trick-play features such as smooth fast forward and rewind, quick-start playback, and the ability to resume playback across devices.

“It can deliver a very Blu-ray like experience on a big TV or a quality that is appropriate for a phone or a tablet,” Rovi chief evangelist Richard Bullwinkle told Broadband TV News. He added that both Samsung and LG had taken site-wide licences with a view to installing it across all of their devices. “Their story is that they want an eco-system that allows the consumer to start watching on the TV and continue on the tablet.”

DivX Plus is using digital rights management technology already used by online retailers that offer movies in the DivX format that include WB Shop, Media Markt, and Film Fresh.

Separately, it has been announced that Rovi’s TotalGuide will be included in Panasonic’s connected TV and DVD/BD recorder products sold in Europe.