09.25 Europe/London, September 1, 2011 By Robert Briel

French based Wyplay has integrated the YouTube on TV application into its client middleware and is now deploying it with its Vodafone customers.

YouTube has developed a free YouTube application for the TV that lets users sit back and watch their favorite YouTube videos on the big screen, in up to 720p HD video quality, with easy navigation and quick access to YouTube search.

Wyplay’s software solutions sit at the very heart of the connected home and power the top brand names in consumer electronics and broadcaster/operator providers including SFR and key Vodafone entities.

Francisco Varela, director of platform partnerships at YouTube, said in a statement: “We’re delighted by the partnership with Wyplay. We believe that members of Wyplay’s Tier 1 operator ecosystem are great candidates for YouTube on TV”.

“YouTube has created a compelling Over-The-Top application for operators” said Dominique Feral, EVP Marketing at Wyplay. He added “YouTube has created this experience by surfacing the innovative content created by its global community. Wyplay is proud to have been selected to enable and provide ‘YouTube on TV’ to our tier 1 operators”.