Louise Duffy ©RapidTVNews | 02-09-2011

China's top search engine Baidu has launched a new mobile application system, as it seeks to boost its presence in the mobile web.

The platform, Baidu Yi, will enable third-party application developers to create apps that they can distribute in the Yi store, in a similar way to Apple's App store. Baidu Yi will be based on Google's Android mobile operating system.

Baidu, which has a market share in China of over 80%, has been branching out into online video, e-commerce and online travel.

Its shares are up nearly 50% so far this year, giving it a market value of around $50bn.