Louise Duffy ©RapidTVNews | 02-09-2011

NTT Data MSE and Panasonic have selected Expway’s FastCast as the solution for their nationwide push VOD deployment in Japan in 2012.

FastCast makes it possible for broadcasters to send each video file only once, for maximum bandwidth efficiency. The technology allows broadcasters to better cope with the recent exponential growth of end-users’ video consumption, while avoiding rebuilding an entire broadband network infrastructure.

Meanwhile, subscribers will get a selection of content with no download time, pushed and cached on their set-top-boxes, mobile phones or tablets. Content includes premium movies, TV series, music, e-books, newspapers, games and magazines.

Makoto Fukuma, senior VP at NTT Data MSE, said: “We selected Expway's FastCast after one year of technical evaluation and a very productive collaborative work. FastCast has proved to be the most robust and efficient filecasting solution on the market. Expway has also shown a strong experience in the domain after having done several deployments in the world.”

Claude Seyrat, VP of marketing and co-founder of Expway, said: “We strongly believe in NTT DATA MSE’s concept and are very proud that our solution was selected for their push VOD. The service in Japan will most likely be the largest push VOD service in the world.

“The more people want to view video on their devices, the brighter the world looks for push VOD in general. For example, DTH operators are interested in our solution as it obviously saves them in satellite bandwidth costs. There are already plans to roll out the same solution in India, Brazil and many markets in Europe.”